He came up with the Amul Girl idea when he was a manager at the advertising agency ASP. He got the project to reposition the Amul brand and decided to create a mascot that would resonate with ...

Their iconic Amul girl has graced advertisements that smartly ... like Chamkila and Amarjot singing while relishing on Amul butter. The poster has ‘Ex Chamachkhila’ and ‘Punjab Da Buttar ...

Likewise, high peanut production saw Amul launch peanut butter variants ... which created the iconic Amul girl and runs the funny topical ads, says, “Consistency is the heart of brand ...

Mumbai (Maharashtra) [India], June 22 (ANI): Sylvester daCunha, the creator of Amul 's enduring ' Utterly Butterly ' girl, passed away in Mumbai. Amul's managing director Jayen Mehta expressed ...

"Always unbeaten, never uneaten. Champions chomp it," were the words on the illustration. It depicted captain Rohit Sharma alongside the iconic Amul girl. Rohit proudly holds the coveted ICC Trophy in ...