According to an ICRIER report, India's beverage market, which includes soft drinks ... Ltd (GCMMF), known for its Amul brand, introduced Tru dairy-based fruit drinks priced at Rs10 for a 150 ...

This case study describes how Amul tackled slowing Indian milk consumption by presenting it as a natural energy drink to appeal to young... We’re long-term subscribers to WARC and it’s a tool we use ...

Mukesh Ambani’s Campa vs Pepsi, Cola, vs Amul: Rs 10 soft drink market in India set to explode due to.... Fast-Moving Consumer Goods (FMCG) giants are investing heavily in the Rs 10 beverage ...

Amul TRU: India's leading fast-moving consumer ... including carbonated soft drinks, juices, bottled water, and fruit-based beverages, was estimated at ₹67,100 crore in 2019.

The collaboration can redefine the dynamics of the soft drinks and energy drinks industry, putting giants like Pepsi, Amul, and Dabur on alert. Reliance Consumer Products (RCPL), a subsidiary of ...

At a time when soft drink players are locked in a battle amidst ... Mother Dairy. Last month, Amul began stepping up marketing of its dairy-based fruit beverage brand Tru. It has also launched ...