In the automotive arena, there are several ways a manufacturer can set themselves apart from competitors. As obvious as it may seem, a distinctive logo is arguably one of the best ways to do just ...

Imagine Ford’s logo, and you’re likely to recall the script font and blue oval, but perhaps other details are a bit hazy. That’s normal. Studies have shown that humans are terrible at ...

If you've ever seen a Ford car, you'll know that the logo is relatively simple. It's a dark blue oval shape with the word "Ford" written in white in a cursive font in the middle. But, according to ...