Ad slogans help us determine the best products ... Levi Strauss launched his business selling clothing, blankets, ...

There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...

The Pittsburgh Paints Company (“Pittsburgh Paints Co.” or “the Company”) today unveiled the Company’s new logo and tagline, symbolizing the Company’s 150-year history of expertise and ...