The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Diet Coke for several years had been behind other brands in terms of advertising support from Coca-Cola, Cha said, notably ...

Coca-Cola (NYSE:KO) is considering a new advertising partner for North America instead of its existing media account holder ...

In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke's new campaign featuring ...

Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business ...

A user on Reddit shared the story of their late mother's "memorial Coke," which stayed in the fridge for 10 years — until a ...

Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.

Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.

According to ARM (Animal Recovery Mission), between July and December of 2024, the organization uncovered brutal animal cruelty and environmental violations at two farms that are suppliers of ...