Customer journey maps can’t fix all of these problems, but they do give businesses the opportunity to visualize the various ...

Marketing technology makes it possible to map the customer journey in far more detail than ever before. And a more accurate customer journey map can guide your marketing to be more strategic, better ...

And that is the intersection of business and design... where customer journey-mapping comes in to help you understand your audience and better tailor your strategy to their needs. At its core, ...

Focusing on customer advocacy can sometimes feel like herding cats rather than creating a perfect work of art, but it’s a ...

The Role of IT in Driving Customer Engagement In today's fast-paced world, customers have high expectations for their buying experiences. From the initial product research to the final purchase ...

The path of least resistance is always the one your customer will take. And if that path doesn’t lead through your business, ...

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...

It has been clear for some time that the linear marketing funnel traditionally used to map the customer journey is no longer fit for purpose. As the number of channels has expanded to include an ...

As part of Inside Housing’s CPD offering, watch the full webinar at the end of this article in association with Switchee, ‘Customer journey mapping – how to improve efficiency without compromising ...