In new ad campaign promoting Ford's U.S. manufacturing footprint, the automaker looks to gain a competitive advantage during the turbulent times.

The "From America, For America" campaign that offers what is known as "A Plan" pricing is expected to run through June 2.

So color pretty much everyone surprised when, the day after the latest tariffs went into effect, Ford rolled out a splashy marketing push declaring it's opening discounted employee pricing up to all customers,