Netflix has been sharing long-awaited details of its ad-supported tier with advertising partners. It's seeking a $60+ CPM price tag, which would make it the costliest of the streamers. Netflix ...

Can Netflix do the same for advertisers? It’s certainly trying to. Netflix recently announced its in-house ad tech – an SSP, which is Magnite, and Netflix’s own ad server – capable of bringing the ...

Netflix's news of an ad-supported tier has advertisers excited but also full of questions. They want to know how much Netflix will share, how it'll price ads, formats it'll offer, and more.

Last month, Netflix announced a new subscription plan, called Basic with Ads, that would be launching in 12 countries from November 3. In the United States, it will be available for customers to ...

When Netflix finally announced the long-dreaded ad-supported tier of its streaming service, it seemed like the most obviously desperate move in a year of total desperation for the company.