I nearly had a meltdown at the start of my career when I tried to apply the SEO playbook to a services firm. They were looking to launch a new service line focusing on procurement automation services ...

Paid channels deliver quick wins. Enterprise SEO builds market resilience. As SaaS brands wrestle with rising CAC and fragmented buyer journeys, we explore why enterprise SEO is becoming the core ...

That line sets the tone for this honest teardown of why the SaaS SEO playbook fails when applied to services. James De Roche (Founder @ Lead Comet) exposes what really happens when you chase keywords ...

Your browser does not support the audio element. The SaaS model offers scalability, recurring revenue, and operating leverage. But in a saturated market with low ...

eCommerce SEO is shifting fast. Intent-driven searches now outrank high-volume keywords, and AI-powered search summaries mean Google may pull answers from a competitor if your content isn’t structured ...

For years, SEO has been a game of chasing algorithms—adjusting to every core update, refining content based on new ranking signals, and finding ways to earn top positions on search engine results ...

Google’s AI Overviews are transforming search by prioritizing AI-generated summaries over traditional organic results, leading to a decline in website traffic. With zero-click searches rising, content ...

The Covid period was defined by data. Never has an event caused such accelerated digital transformation to take place. For marketers, this has provided an opportunity to deliver customer experiences ...

Guy Sheetrit is the CEO at Over the Top SEO, a senior executive with 14 years of experience across the technology, marketing and software development industries. He specializes in providing customized ...

If writing is an art and marketing is a science, then producing high-performance marketing content requires a healthy dose of both. In content marketing, there’s no such thing as a blank page. There’s ...