WeChat started out as a messaging APP, and quickly extended its functions to include social medias and services. However, the core of WeChat business model is e-commerce: the ability of WeChat to ...

Livestreaming started taking off in China back in 2016, that is almost a decade ago. While this realisation will make any China marketer feel ancient, does it mean Livestreaming is a thing of the past ...

Elevate your China Marketing with AI-Driven Analytics and Creativity. Let's Talk.

Start leveraging WalktheChat Marketing Intelligence to supercharge your China strategy, social operations & e-commerce performance. Please enable JavaScript in your ...

Elevate your China Marketing with AI-Driven Analytics and Creativity. Let's Talk.

Elevate your China Marketing with AI-Driven Analytics and Creativity. Let's Talk.

Elevate your China Marketing with AI-Driven Analytics and Creativity. Let's Talk.

The rise of DeepSeek, business-friendly signals from the administration and turmoil in the United States have led many businesses to reconsider China as a key market for 2025. But what is the best way ...

WeChat delivers a lot of statistics about the performance of your WeChat account: number of views, re-shares, information about your followers (their gender, location, devices they use), the way ...