The adtech player introduces Optix AI and CTV AI to address the TV advertising needs of small and medium enterprises (SMEs).

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

Due to AI’s bias against regional languages, a huge percentage of targeting does not reach the true aspirational audiences in ...

The Marcom Avenue's assistant vice president for marketing reflects on the connection between art and commentary, and how ...

Articles written by Tejinder Gill ...

Global agency network to integrate creative, media, and client services under a unified Media++ strategy.

The solution aims to automate scheduling, enhance viewership, and optimise revenue for content teams and streaming platforms.

EXCLUSIVE: Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping ...

Publicis Groupe South Asia has named Paritosh Srivastava as chief executive officer (CEO) of BBH India. Srivastava will take ...

Nearly 78% of India’s Gen Z feel positive about taking responsibility for their own health, finds a Global Gen Z study ...

India could produce up to 25% of iPhones this year as Apple shifts production to counter escalating tariffs. Contact Customer ...

Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced ...