First-party data is, as the kids say, having a moment. The concept resurfaced in the public consciousness when Google postponed its anticipated phase-out of third-party cookies on Chrome until 2024.

Explore how B2B brands can measure experiential marketing using pre-event testing, real-time feedback, and post-event metrics ...

Underused martech strains budgets and teams. This article outlines how CMOs can realign their tech stacks for strategic, ...

Adtech and martech must converge to meet rising customer expectations for seamless, omnichannel engagement. Learn why ...

Mobile advertising offers key lessons for building signal-agnostic, media-neutral, and privacy-first measurement across today ...

Marketing Strategy - Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first ...

ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to ...

Storytelling techniques, by breaking down any topic into digestible portions and delivering it as a convincing and memorable ...

Anyone who's been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a "new" sector of marketing: ...

Most marketers are either still experimenting with influencer marketing, or they're running individual campaigns rather than maintaining ongoing programs, according to recent research from Altimeter, ...

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