By respecting their roots as they evolve, businesses are learning to embrace their heritage while appealing to a national ...

Underwear brand Bonds’ ubiquity in Australia will only serve to make it more coveted elsewhere, just like Budweiser and Mini ...

The travel trade association’s longstanding campaign focused on building confidence has helped it boost trust, while its use ...

AI – the deus ex machina of modern marketing, swooping in with promises of limitless efficiency, omnipotent personalisation, ...

From the industry failing working mums to marketers’ concerns over their lack of AI expertise, it’s been a busy week. Here is ...

The International Accounting Standards Board is undertaking a review into how intangible assets, like brands, are treated.

While the government has reaffirmed its view that brand advertising not depicting product should be exempt from restrictions, ...

Unsurprisingly, considering the importance of video on social platforms, more than half of brands (57%) are increasing their ...

Tesco says it is “committed to keep winning with customers” and enhancing its value proposition, leaning into Clubcard growth ...

Guy Middleton is the Global Breakthrough Innovation Director at Diageo, leading a newly formed team focused on pioneering new ...

John Lewis is launching a new bi-annual publication, Foundation, and its biggest home campaign since 2021 as it looks to grow ...

A lack of AI expertise is emerging as a major skills gap, over and above knowledge of data, analytics and martech.