How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents ...

Snapchat is inviting brands to sponsor its "Snap School" events - interactive workshops designed to train creators through a variety of methods directly tied to the platform.

Ad buys are a lot like lunch. There ain't no free ones. Or in the case of the burgeoning CTV ad marketplace, there are no ...

In the U.S., advertisers now have access to over 35 demand-side platforms for Disney platforms. With live program "biddable" ...

With the demo accreditation in hand, Comscore measurement chief Frank Friedman says it's now going for the "hot sauce" -- ...

While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

Ross Intelligence can immediately seek appellate review of a ruling that it infringed copyright by training its legal ...

The Unilever-owned brand is using sports to find softer ways to sell men on feeling -- and smelling -- more confident.

BWH Hotels will be featured as a presenting partner for all 100 USL Championship and League One matches on CBS stations.

While it's not exactly the kind of crash Wall Street's financial markets have been experiencing recently, the U.S. ad market ...

The survey found that 30% of employed U.S. job seekers believe employees at their company are more confrontational than they ...

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