Last week brought confirmation that the second edition of the Esports World Cup will inject over $90m into the competitive ...

Former Indian cricket captain Virat Kohli has rejected a renewed collaboration offer from Puma to invest in an Indian ...

The Ultimate Fighting Championship (UFC) has announced plans for its first event in Azerbaijan, with Baku set to host a fight ...

Mediapro has vowed to challenge LaLiga’s award of broadcast production services to Host Broadcast Services (HBS) “through all ...

The UIM E1 World Championship, the all-electric raceboat series, has announced plans for a new event in Croatia in June. The ...

Ally Financial has further increased its investment in women’s sport through a new multi-year sponsorship of the Women’s ...

A two-edition Commonwealth Games deal with Australian commercial broadcaster Seven Network is the first to be announced since ...

Land Rover brand Defender has extended its agreement with World Rugby as a top-tier sponsor of the 2025 Women’s Rugby World ...

Streaming platform Migu has secured broadcast rights in China to the Fifa Club World Cup in a direct deal spanning two ...

Spanish LaLiga outfit Athletic Club has signed a first-of-its-kind, one-match deal with streaming service Max to showcase the ...

Elevate Sports Ventures, the sports and entertainment consulting firm, has begun working with Nascar to develop the stock-car ...

The Australian Olympic Committee (AOC) has called time on its long-running sponsorship sales agreement with the Sportfive ...