These best-selling Korean beauty products can help you achieve the dewy, luminescent glow that K-beauty is known for.

When it comes to beauty, Korea reigns supreme. From cutting-edge skincare to innovative makeup techniques, Korean beauty culture is truly unbeatable. That’s why we turn to masterful K-pop makeup ...

Naturally, I gravitate towards hydrating skin care products—specifically, essences and serums packed with plumping ...

Even the most basic skin care routine needs a moisturizer, and you can’t go wrong with a Korean one. A selection of beauty ...

South Korean makeup and skincare brands may have dethroned France as Japan’s top cosmetics importer for the first time in 2022, but they have only continued to evolve and climb in popularity since.

As South Korean cosmetics gain popularity in the US, the world’s biggest market for beauty products, personal care startups in the east Asian country are seeing a surge in dealmaking demand.

South Korea became the top cosmetics exporter to the United States last year, surpassing France for the first time, as the global appetite for Korean beauty products continues to grow. Bloomberg ...

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Essence: One of the unique steps in a Korean facial is the application of an essence, a lightweight liquid that hydrates, nourishes and improves skin texture. It’s considered the most important step ...

If your skin is in need of a little TLC, this is worth getting in your Spring Sale basket. It has a moisturising milky ...

“Korean skincare is living in 2050.” Goes the phrase cropping up across a number of TikToks and Instagram Reels, as more and more people discover the advanced — almost futuristic — qualities of ...