Instead of the 4Ps, the 4Cs model came to better represent marketing strategy. As the model indicates, customers are now at the heart of marketing communications, which is oriented around their needs, ...

Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators. Innovative technology and ...

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 ...

To develop specific skills to be a digital marketing expert, focus your training on individual tools. If you're building your skill set as a new college graduate, consider a more comprehensive ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

Alex Dos Diaz / Investopedia Multilevel marketing is a business model where independent distributors sell products and recruit others, earning commissions on both personal sales and the sales of ...

For purchasing a diamond you need to hold four factors in mind as the foundation is the foundation. It’s important for anyone to be aware of the 4Cs (Cut, Color, Clarity and carat weight) before you ...

Established in 1931, the Gemological Institute of America (GIA) is the world’s foremost authority on diamonds, colored stones, and pearls. A public benefit, nonprofit institute, GIA is the leading ...

In 1988, Solidaridad, a Dutch religious organization, established the Max Havelaar label – named after the novel denouncing ...