Coca-Cola is reviving one of its most iconic products for ‘nostalgic’ Gen Z
Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April, Coca-Cola cans and bottles will feature ...
The Sun3d
Coca-Cola to revive ‘legendary’ bottles 12 years after being discontinued in the UK
COCA-COLA is set to bring back its "legendary" bottles ... It then was rolled out to over 80 countries - and the re-launch will be another global campaign. The advertising was so iconic that ...
Campaign Live5d
Publicis’ new challenge: A deep dive into Coca-Cola’s strategy and financial reality
The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...