Over time, the focus shifted towards creating deeper emotional connections, laying the foundation for today's brand essence. Pioneers like David Aaker and Kevin Lane Keller expanded on this by ...

International model Melody Trice modeling her clothing brand Melody’s Closet in The Fashion Life show during Los Angeles Fashion Week. (Photo credit: Johnny Jones) The Melody Trice brand is ...

A MAJOR car brand's popular model is set to be axed from production after being loved for nearly 30 years. Fans were devastated to here the classic Ford motor will be scrapped from their line up ...

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“Ketchup Currency” includes a casino-inspired microsite where consumers can scan their spare ketchup packets to earn a coupon for Hellmann’s mayo.

Forbes contributors publish independent expert analyses and insights. Brooke Crothers covers and reviews electric vehicles.

Brand safety keeps a brand's reputation safe from any negative or damaging influence online. We explore the safety strategies global brands use to protect their image and reputation, especially on ...

Elon Musk has shared a video of re-designed Tesla's new Model Y on X, formerly known as Twitter. The Model Y offers innovative storage solutions with power-reclining seats and an expanded cargo ...

"Backstage has given me access to casting calls across the US while also giving me an opportunity to showcase a full portfolio of my skills and assets. Wonderful one-stop-shop." ...