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But Web3? Not so much, says ad-tech exec Asaf Nadler. His company Addressable, is out with a new service that Nadler, the chief operating officer, claims will improve the efficacy of Web3 ...

Bot traffic is supposed to be a solved problem by now. All the major verification companies and ad tech vendors have integrations and products in place that are understood to filter out most if not ...

Enero’s OBMedia is cutting staff and pulling out $7m in cost after a Google ad tech change cratered its performance media business, according to an ASX filing. The Australian agency group ...

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By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 hours 43 min ago By Ad Age Staff - 9 months ago ...