It’s all kicking off in Bristol. On Friday, Reform UK announced that the multimillionaire Arron Banks was going to be their ...

How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that the pros tend to connect better with consumers, but AI tools may perform ...

The "You Can Do It. We Can Help" slogan is at the heart of Home Depot's $350 million ad campaign. Home Depot has applied to register the slogan with the U.S. Patent and Trademark Office ...

More information: Joseph P. Redden, Test for the Best: Using ChatGPT to Create Effective Ad Taglines, Journal of Current ...

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"Elbows Up" isn't a new phrase — but it's back in Canadians' lexicon after Mike Myers appeared on "Saturday Night Live" in ...

Why do we get stuck humming jingles when doing the dishes? What about catchphrases people connect with across the world? This is the domain of brand slogans – those little sentences or phrases that ...

How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that the pros tend to connect better with consumers, but AI tools may perform ...

Get ready to hear a lot of ready-made lines from politicians this election. Some will quickly be forgotten; others will long ...