The move added another chapter to one of the most iconic rivalries in corporate history: Puma versus Adidas. That rivalry, marked by talent swaps and strategic one-upmanship, had also seen a ...

the companies have a rivalry going back 75 years to a feud between shoemaker brothers Adolf Dassler, founder of Adidas, and Rudolf Dassler, who started Puma. Puma said Freundt, CEO since November ...

Based across the road from each other in Herzogenaurach, Germany, the companies have a rivalry going back 75 years to a feud between shoemaker brothers Adolf Dassler, founder of Adidas, and Rudolf ...

Boost your chances of copping by downloading our app now. As the hit anime series Demon Slayer gears up for its exciting finale, adidas is set to drop a trio of sneakers inspired by the show's most ...

Marcus Höfl shared his numerous accolades and experiences with us, from growing up in Herzogenaurach in the shadow of the Adidas-Puma rivalry to working with Franz Beckenbauer to plan and execute ...

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Apparel makers reliant on Asian sourcing got hammered on Thursday, slammed by President Donald Trump’s hefty new round of tariffs. Steven Goldstein is based in London and responsible for ...