Image: Adobe The National Association of Broadcasters (NAB) is still a few days away, but Adobe has announced updates coming ...

If you're curious about AI video, Sora and Firefly are where most people start. I put them through a full comparison so you ...

Now generally available, the AI tools include Generative Extend, Media Intelligence, Auto-Translate caption, and more. Here's ...

Pricing and Availability Adobe’s latest releases in Premiere Pro and After Effects are generally available today. Premiere ...

Adobe’s Hannah Elsakr discusses Firefly’s rapid enterprise adoption, AI’s role in creativity, and why AGI isn’t around the ...

Adobe Firefly Services APIs will support a wider range of content types including video and 3D, and power the new Firefly Creative Production offering which provides a simple no-code interface to ...

Adobe has announced several new AI-powered features at NAB 2025, including the ability to extend video clips in 4K on ...

Summit, Adobe announced new capabilities across Adobe Firefly Services and Firefly Custom Models, enabling businesses to meet ...

At Adobe Summit, Publicis Groupe (PUBGY) and Adobe (ADBE) announced an expansion of their global strategic partnership, where Adobe Firefly ...

The commercial services specialist has said it will use Adobe Firefly for Enterprise, the tech giant’s GenAI platform that was launched in March, to generate personalised content for “patients ...

Adobe’s strong emphasis on free AI adoption (mainly Adobe Firefly) postpones immediate revenue capture. With this, there’s been an accelerating level of competition from tech giants like ...

The companies will build services that combine Adobe Firefly Services, a collection of creative and generative APIs and services for enterprises, with Publicis’ AI-powered intelligent system that ...