Roblox announced today that it's launching Rewarded Ads for advertisers, as well as adding Google's Ad Manager to its tech stack.

Roblox Corp. is partnering with Alphabet Inc.’s Google to offer ads that encourage player engagement, marking a significant ...

Still, these all describe your more typical product placements, cross-promotions, and paid ads for games available on Steam outside of Steam. Of course, advertising is a part of any publisher or ...

EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest ...

“We didn’t just match a top-performing ad — we beat it in the second iteration using AI-driven ideas,” said Zdorenko. “That’s not a fluke. It’s a glimpse into the future of mobile ...

While aligning with sports leagues or game content can help drive brand awareness and consideration, it can also be cost-prohibitive for many advertisers. Some even find themselves locked out of ...

Controversial AI-generated ads were market research for Activision games. One of these ads was for a Guitar Hero mobile game. Unfortunately, the game doesn't actually exist at this time.

Over the weekend, followers of Activision’s Instagram page noticed them posting something unusual: an ad for a new Guitar Hero game, titled Guitar Hero Mobile. But what really drew attention ...