Amazon declined to comment. Arun Sundram, senior equity analyst at CFRA Research, believes extending the Prime Day sale is a sensible move to drive engagement, especially as rivals compete with ...

Amazon is reportedly planning to extend its two-day shopping bonanza this year. The Amazon Services team, according to multiple reports, sent a message to independent sellers, which account for more ...

Amazon is reportedly planning to extend its two-day shopping bonanza this year ... Close-up of the logo for Amazon Prime on a delivery truck in San Ramon, California. (Smith Collection/Gado ...

Now that Amazon's Big Smile Sale is over, having ended on 23rd March, all hungry shopper eyes can turn to the next major event in the annual sale calendar: Amazon Prime Day. Arguably second in ...