A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California ...

They describe the color as blue-green of unprecedented saturation.” The process to discover olo involved first creating a detailed map of each participant’s eye and its cones with a special ...

But using a new technique called "Oz," scientists at the University of California, Berkeley, have found a way to manipulate the human eye into seeing a brand-new color -- a blue-green color of ...

firing laser pulses at researchers' eyes -- to push the eye past "spectral sensitivities" and to "elicit a color beyond the natural human gamut." In this case, respondents described the color as ...

The human eye can see millions of colors — but no eyes have ever before beheld "olo." Only five people on the planet have witnessed this brand new color, thanks to the efforts of a team of ...

Summary: Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo ...

An experiment in human photoreceptors allowed scientists to recently define a new color, imperceptible by the human eye, that lies along the blue-green spectrum but is different from the two.

Some people probably believe that the twinkling effect is produced by the stars themselves, but that is not the case at all.

And today, I envy five regular human beings who, after having their eye cones temporarily rewired with a laser, were able to perceive a new color outside the typical range of the human eye.