2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

Enter: pheromone perfume. First, let me explain what the heck pheromones are. “Pheromones are a form of biological, nonverbal communication,” says board-certified dermatologist Karan Lal ...

We may earn an affiliate commission from links. Calling all fragrance lovers—have you added hair perfume to your shelf of favorite scents? I’d argue that aside from reformulated classics ...

We may earn commission on some of the items you choose to buy. “Fragrance is about the way it makes you feel,” explains Joan Tanis, national training and events director at Maison Francis ...

Why is Baccarat Rogue 540 so famous? Rihanna complimenting me on a fragrance is surely a moment I’ll never forget; and part of the reason I’ll keep a bottle of this in rotation forever.

Fragrance UK Luxury Hotel Group has announced it is set to open another hotel in the South Devon town of… ...

The last fragrance personally touched by Issey Miyake, it’s airy and refreshing, with top notes of sea salt and ginger, a heart of seaweed and vetiver, and a base of cedarwood and oakmoss. $130 ...

Like BenQ, Amoi is a smaller Asian company that has been trying to break into the U.S. market for a couple of years now, with little success so far. But also like BenQ, they were showing off more ...

It’s a scene that feels familiar, almost nostalgic—except this isn’t a Parisian jazz club from the 1960s, but a modern fragrance launch by Diptyque, reimagining scent as something to be ...

Fragrance has for years been beauty’s growth engine, a category that’s sustained strong sales and high consumer engagement since the post-pandemic boom. “During and after the pandemic, the category ...