Women can often sense potential friendship within minutes of meeting, with scent playing as significant a role as any other factor, according to new findings from Cornell University on how ...

Sometimes we like someone without knowing why. Sometimes we’re put off without a clear reason. Could it be the scent they carry – not necessarily a strong perfume or cologne, but the subtle mixture of ...

This reviewer commented on how it can amplify your own natural scent, saying it “enhances the way I smell in a such a light delicate way!” Another reviewer is obsessed is what they call “the ...

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Summary: A new study reveals that women can subconsciously judge potential friendship compatibility based on scent during first-time meetings. Researchers found that a person’s everyday odor—captured ...

From the food court to Bath & Body Works to the beauty department counters at Macy’s, scent was a big part of brand marketing as so many shoppers discovered during back-to-school and holiday ...