Although the most substantial difference is who the sale is aimed at, derived from this there are other issues in which B2C and B2B operate differently. The name comes from business-to-business and ...

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

This report presents the findings from 810 respondents who work for B2B or B2B-B2C hybrid companies and who are involved in content marketing. Ayaz Nanji is a writer, editor, content strategist, and ...

Simplyhealth is on a mission to democratise private healthcare and raise awareness, as it repositions marketing as an “engine for growth” within the business.

Democratic women attending Tuesday's Joint Session of Congress are wearing pink to protest President Donald Trump. More than 30 Democratic women were seen wearing the color, including Hawaii Rep.

New Mexico Rep. Teresa Leger Fernández, chair for the 96-member caucus, explained to Time magazine that the pink is meant to “signal our protest of Trump’s policies which are negatively ...

The Democratic Women's Caucus had dozens of its members wear pink during President Donald Trump's Joint Address to Congress Tuesday night. The caucus' chair, New Mexico Democrat Teresa Leger ...

Barely three months after Ola Electric handed pink slips to around 500 employees to spruce up its bottom line, the EV major is planning to axe an additional 1K+ employees and contract workers to ...

Rep. Nancy Pelosi (D-California), center, gathers with other members of Congress wearing pink before President Donald Trump’s address Tuesday to a joint session of Congress. (Jim Watson/AFP ...