Sponsored by Semrush, written by Nichola Stott, & edited by Nichola Stott B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their ...

Discover how Ingram Micro applies B2C strategies to enhance B2B sales, focusing on personalization, efficiency and ...

It stems from create. Every one of our prospective customers -- both B2B and B2C -- has not just a tiny screen onto which we can foist our message, but now has the ability to create things as well -- ...

Overall, the role of emotions in both B2C and B2B marketing is the same It all boils down to the ... if you see a child laughing it makes you happy and you'll smile. These actions or images will evoke ...

Opinions expressed by Forbes Contributors are their own. Rhett is a DC based executive coach who covers entrepreneurship. As the global health crisis winds down, the world looks toward in-person ...