While business-to-business (B2B) and business-to-consumer (B2C) sales models share similarities in their focus on customer ...

5 differences between B2B and B2C dynamics B2B companies navigate longer sales cycles, multiple decision-makers and highly ...

Below, additional key findings from the report, which was based on data from a survey of 182 marketers, sales professionals, and presidents/CEOs. (Some 67% of respondents work for B2B-focused ...

B2B customer journeys often have longer sales lifecycles; it can take weeks ... B2B digital marketing may not share every similarity with B2C marketing, but it can certainly benefit from using some of ...

To meet HIPAA requirements, care providers are required to execute a Business Associate Agreement (BAA) with their software vendors. NurseMagic™ now provides a BAA for all users, whether licenses are ...

composable commerce solutions for B2C and B2B brands and retailers, today unveiled innovative enhancements to its B2B products designed to help sales teams operate more efficiently and streamline ...

That same mindset is transforming B2B marketing as companies shift from transactional sales to long-term relationships ... The walls between B2B, B2C and nonprofit marketing are coming down ...

As B2C experiences continue to improve, B2B brands need to keep up ... All in all, that will be a real tonic for sales. Super Bowl advertising has always been about pushing boundaries, capturing ...

The B2B Institute at LinkedIn ... and to replicate Lions and WARC’s B2C study The Effectiveness Code. Prior research has shown that for B2B brands to grow, they require a better balance of short-term ...

Jesta I.S. Announces Vision Suite 360 to Power the Combined B2B and B2C Strategies of Vertical Retail ... distribution and retailing/sales. Vision Suite 360 bundles the best capabilities of ...

Jesta I.S., a pioneer in the development of enterprise ERP software suites for omnichannel retailers, wholesalers and brand manufacturers, announced today the official release of Vision Suite 360 for ...