While business-to-business (B2B) and business-to-consumer (B2C) sales models share similarities in their focus on customer ...

Below, additional key findings from the report, which was based on data from a survey of 182 marketers, sales professionals, and presidents/CEOs. (Some 67% of respondents work for B2B-focused ...

Nonprofits are running data-driven campaigns that put corporate marketing teams to shame. And B2B brands? We’re out here ...

5 differences between B2B and B2C dynamics B2B companies navigate longer sales cycles, multiple decision-makers and highly ...

This strategic stock-based acquisition marks Ampivo AI's entry into the B2B e-commerce space, leveraging its AI technology to ...

B2C companies run hundreds of micro-tests every month to fine-tune growth. Why aren’t sales teams doing the same?

To meet HIPAA requirements, care providers are required to execute a Business Associate Agreement (BAA) with their software vendors. NurseMagic™ now provides a BAA for all users, whether licenses are ...

B2B customer journeys often have longer sales lifecycles; it can take weeks ... B2B digital marketing may not share every similarity with B2C marketing, but it can certainly benefit from using some of ...

Jesta I.S. Announces Vision Suite 360 to Power the Combined B2B and B2C Strategies of Vertical Retail and Multichannel Brands ...

As B2C experiences continue to improve, B2B brands need to keep up ... All in all, that will be a real tonic for sales. Super Bowl advertising has always been about pushing boundaries, capturing ...

The digital marketing space has evolved tremendously in recent years, but one principle remains constant — the power of quality backlinks. For B2B and SaaS brands, link building is a key driver for ...

Jesta I.S. Announces Vision Suite 360 to Power the Combined B2B and B2C Strategies of Vertical Retail ... distribution and retailing/sales. Vision Suite 360 bundles the best capabilities of ...