How do they do it? The best B2B marketers are successful because they start with building a brand. In other words, the best B2B marketers think like business-to-consumer (B2C) marketers. The first ...

Learn how executives can effectively navigate the distinct strategies of B2B and B2C social media marketing for success.

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

(Some 67% of respondents work for B2B-focused companies; 25% for B2B-B2C hybrid companies; and 8% B2C-only companies). The Blame Game Aside from price, there is little agreement between sales and ...

Chennai: After the US brought down the value threshold for tariff-free e-commerce exports, global logistics company DHL Group has suspended its B2C shipments valued over $800. This will affect ...

And it has to do more with strategy. Because for the first time ever, I think we can honestly say that the lines between B2B, B2C and nonprofit go-to-market and fundraising strategies aren’t ...

It applies to consumer shipments. "We will temporarily suspend the collection and shipping of business-to-consumer (B2C) shipments to private individuals in the United States where the declared ...

IBM’s senior vice-president of marketing and communications, Jonathan Adashek, believes the industry is too focused on personalisation at the expense of relevance.

DHL Express will temporarily halt B2C shipments over $800 to the US starting ... lowered the formal entry processing threshold from $2,500. While B2B shipments continue, delays are expected ...

Climate concerns remain a key issue for both consumers and businesses when buying printed products, with 40% of consumers saying they have switched brands on regular purchases because they were ...

Anna Ong never set out to become a B2B influencer. After a 15-year career as a banker, she took a break and stumbled across a storytelling event while on a trip to New York. On stage for the first ...