How do they do it? The best B2B marketers are successful because they start with building a brand. In other words, the best B2B marketers think like business-to-consumer (B2C) marketers. The first ...

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

(Some 67% of respondents work for B2B-focused companies; 25% for B2B-B2C hybrid companies; and 8% B2C-only companies). The Blame Game Aside from price, there is little agreement between sales and ...

Handled well, it leads to strong working relationships, lucrative upsells, and even business referrals. A B2B customer service team will look similar to a B2C customer service team, consisting of ...

Chennai: After the US brought down the value threshold for tariff-free e-commerce exports, global logistics company DHL Group has suspended its B2C shipments valued over $800. This will affect ...

And it has to do more with strategy. Because for the first time ever, I think we can honestly say that the lines between B2B, B2C and nonprofit go-to-market and fundraising strategies aren’t ...

Creative needs to be creative. B2B ad campaigns have always faced more of a challenge to stand out than more fun, product-based B2C campaigns. Still, advertisers must feel emboldened to take big ...

Nokia has very high awareness but customers are no longer familiar with what the brand does after shifting its focus from B2C to B2B. By Jasper Baumann 3 Apr 2025 4:00 pm X ...