Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...
In the 20th century, states and regions chased business. Now they’re chasing people, but attraction strategies haven’t caught up.
Since starting her career in the media and entertainment business in 2003, Lesley Kantor has pioneered integrated marketing practices that have fused deep connections between global brands and their ...
The rise of AI-first search platforms is transforming the B2B landscape, offering a fundamentally different approach to ...
BigCommerce empowers brands, retailers, manufacturers and distributors of all sizes to sell online and capture orders seamlessly. Feedonomics, BigCommerce’s AI-powered product data feed management and ...
Adobe Summit opens with the vendor unveiling its AI agent strategy. A new Brand Concierge application takes center stage, ...
Artificial Intelligence - Marketers say content creation and enhancement has been the AI-driven tactic that's been most ...
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Alibaba (NYSE:BABA) is celebrating the 15th anniversary of its AliExpress business with a significant sale event running from ...
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