B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics.

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

In a digital landscape where premium domain names are increasingly rare and valuable, three extraordinary DOT-COM assets ...

In the 20th century, states and regions chased business. Now they’re chasing people, but attraction strategies haven’t caught up.

Explore a comprehensive guide to B2B payments, including key methods, benefits, and trends to help businesses streamline transactions and improve cash flow.

Inspired by B2B. Built for B2C Most CRMs were designed for B2B sales cycles, not the fast-moving, high-volume world of B2C. Consumer brands today juggle 16+ disconnected tools, making it nearly ...

As B2C experiences continue to improve ... All in all, that will be a real tonic for sales. A sharp rise in measles cases in 2024 in Europe has led to widespread calls for a concerted effort ...