Brand consistency isn’t about rigid rules—it’s about trust. When a team member goes off-brand, it’s usually a gap in understanding, not intent. 1. Have you clearly defined what “on-brand ...

Grocery store shelves with various butter brands - The Image Party/Shutterstock ...

The narrative surrounding off-brand semaglutide and tirzepatide use is beginning to shift as tirzepatide was removed from the FDA’s drug shortage list in December and semaglutide was taken off ...

SkinnyPop, a Hershey Company brand, launched a celebrity-driven rebrand today (Feb. 27) in an effort to capture more of the growing ready-to-eat popcorn market, according to information shared with ...

has sold its majority stake in the brand, turning a profit of $500,000 and retaining a 25% share of the company. Beyond purchased Zulily in March 2024 for $4.5 million after the platform’s abrupt ...

CMO Dawn Keller explains why a social-first approach is required for a brand that doesn’t have a massive advertising budget.

The all-time greats—like Karl Lagerfeld, Phoebe Philo, Hedi Slimane—have the power to shape every aspect of a luxury brand, from its collections to its store designs (Slimane even put his ...

According to Stickler, some brand live streams have up to 25% “silent hours," during which hosts are off-camera, distracted, or dealing with technical issues. Some hosts even scroll on their phones, ...

This is every major TV brand out there in the market ranked by reliability and owner satisfaction. Hitachi kicks off our list, but not exactly in a good way. Hitachi TVs are no longer in standard ...

Once purposefully packaged with no frills to convey their low price, retailers’ private-label products have gone from generic discount off-brands to colorfully packaged, beloved brands in their ...