Thousands of people are going viral for sharing their AI-generated Barbie dolls under the hashtag #aibarbie. Here’s ...

Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeBron ...

Barbie manufacturer Mattel announced that it has teamed up with the LeBron James Family Foundation to give the four-time NBA ...

The doll wears a blue and white varsity jacket with “LJ” on the front and “LEBRON” on the back. Three patches show his jersey ...