Since my daughter was three years old, she was asking for a Barbie house. Christmas came and went, but that year, we decided to buy her other toys instead. She persisted in asking for the next 12 ...

Barbie’s online and her data is in the cloud. Mattel’s partnership with Google Cloud is resulting in data-driven product innovation, insight, and personalized engagement with its fanbase, the ...

Love Barbie? From her modest beginnings to her presidential ambitions, these are some of the most interesting and fun Barbie ...

Sharon Price John says Build-A-Bear has leveraged nostalgia by collaborating with brands like Pokémon to boost plushie sales ...

Mount Vernon’s very own Barbie Museum offers visitors a chance to step into the Dreamhouse with decades worth of dolls.

Ruth named the doll Barbie, after her daughter. The first model went on display in March 1959 at the annual Toy Fair in New York City. In Barbie’s first television ad, broadcast that same year ...

LeBron James’ new Barbie doll “is a 10!” Barbie introduced the LeBron James Doll as the brand’s first of the Kenbassadors on April 9. Barbie has been a a pop culture icon since her 1959 debut as a ...

For kids of the '80s and '90s, there was no greater place to be a kid than Toys"R"Us. We all likely have fond memories of ...

A new social media trend encourages users to create an action figure of themselves through OpenAI's ChatGPT. Here's what ...

Discover 8 places to find deals on high-end toys for budget prices, including discount stores, warehouse clubs, and more.

The latest line of Barbie Fashionistas dolls includes different body types and a mix of skin tones, eye colors, hair colors, hairstyles and so many fashions inspired by the latest trends!