Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

However, a revamped Toys R Us brand, currently owned by WHP Global and operating as Parsippany-based Tru Kids Brands, did get ...

From 'John Wick's Derek Kolstad and 'Sonic the Hedgehog's Dmitri M. Johnson, the movie will also take inspiration from ...

We’ve seen video games, dolls, and other toys all as live-action movies recently. Some, like Minecraft and Barbie, to ...

Meet Nick Steff, the founder of Ryder Toys, a company that went from garage project to multimillion dollar ride-on brand.

In a new viral trend known as the "Barbie Box Challenge," internet users are transforming themselves into action figures and ...

Johnson and Goldberg, who co-founded Story Kitchen, called Toys ‘R’ Us “a cultural touchstone that continues impacting the child in all of us today. As ‘80s kids who considered the store one of the ...

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a ...

Sharon Price John says Build-A-Bear has leveraged nostalgia by collaborating with brands like Pokémon to boost plushie sales ...

FROM electronic baby gadgets to Barbie dolls and teddy bears, there is no doubt children’s toys bring joy to millions of youngsters across Britain. But behind some of the nation’s best-loved toys ...

Adults are the world's fastest-growing group of toy buyers. They're collecting Lego, plush toys, Hot Wheels, Barbies, Sonny Angel figurines, and more.

ANOTHER trend has swept social media as users transform themselves into Barbie dolls. Inspired by the hit 2023 movie, fans ...