We start with a fresh big bowl of leafy lettuce, fresh tomato, cucumber, yellow shredded cheese and croutons... Your choice of meat & dressing. Comes with cornbread.

Craig Hunter, owner of Big Mama's BBQ Express (5900 St. Clair Avenue, East St. Louis; 618-398-8950) in East St. Louis, says the counter-service joint has never needed ads to attract patrons.