Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

The jump to black-and-white branding is not Max's first ... the dotted "a" in the middle of the Max logo evoked another dotted logo vowel: the "O" in HBO. At the time, CEO David Zaslav attributed ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Max LOGO, HBO Max has become Max per Warner Bros ... But hey, the return of black and white to Max’s branding makes us think they’re onto something… Maybe one day soon the streamer will ...

And most recently, a rebrand for Max has brought its logo and color scheme more in ... Discovery has traded the Max blue for the traditional HBO black and white monochrome. RELATED ARTICLE We ...

The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...