Innovation is in full flow - but how does the brand decide which concepts make it onto the market? Bodyarmor is a premium sports drink promising superior hydration: packed with electrolytes, coconut ...

Don't be an April Fool Check URLs. You're probably always carrying a little healthy skepticism these days, but turn up the ...

Stephen Curry and Michelle Obama have partnered to launch a new sports drink called Plezi. Plezi is marketing the beverage as ...

Obama says she and Curry are proud to offer PLEZI as “a better option for anyone looking to stay active and hydrated without ...

The drink, called PLEZi Hydration is available at Amazon and at select grocery stores in California, the home of Curry’s team ...

Golden State Warriors superstar Steph Curry is debuting a hydration-focused sports drink under the PLEZi brand founded by ...

For the next month or so, 7-Eleven is helping cash-strapped travelers with $5 meal deals, cheap snacks and discounts on gas ...

Marketed as a “healthier” alternative to existing options, the beverage is available at retailers including Walmart and ...

According to Plezi, Stephen Curry was actively involved in the different stages of creation of the product, from the actual ...

Thaddeus Young breaks down his investment portfolio, particularly the ones he did with famed beverage mogul Lance Collins.

NBA player Stephen Curry and former First Lady Michelle Obama have launched Plezi Hydration, a sports drink with a ...