Brand managers need 'Situational Awareness' similar to pilots. They should constantly scan market conditions, track internal ...

Brand equity expresses the value of a brand to consumers beyond strictly physical assets, and as a commercial property. Defining strong brands; how brand images drive brand equity. Ever since David ...

Less than five years after brands made bold commitments to diversity, equity, and inclusion, many are now retreating. But not ...

One of the issues that was raised in one of the panels yesterday 1 was the question of Behavioral and Attitudinal measurement of Brand Equity. I reacted very strongly to the idea of Behavioral versus ...

If you want to become the next Sharpie or Kleenex, you need to build your brand equity early. Before telling you "why," let's ...

“Pfizer has shown remarkable emotional intelligence at a corporate brand level” Brands are contributing in myriad different, relevant and engaging ways. T-Mobile went into partnership with ...

Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer ...

Access of our Brand Equity Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...