In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

Simply put, market research firms need good marketing to fight back. YouGov is one of the most famous market research firms in the world. Its CMO Mike Woods, though, was aware of the challenges facing ...

requires a thorough understanding of your target customers—and a solid symbolic positioning strategy. Learn what symbolic positioning is and how you can use it to build a strong brand identity, ...

Buckle up as we dive into key strategies for defining your brand identity, creating visuals, positioning your brand, and building awareness. Market research is like putting on your detective hat and ...

Angel Soft is encouraging viewers to take a bathroom break with its Super Bowl ad. It may sound counterintuitive, but there ...

A confusing corporate structure which was hampering investor relationships and leaving teams feeling isolated was key in ...

Ongoing communication with your channel will improve the relationship and, as a result, the flow of honest information and battlefield intelligence vital for your positioning strategies. Many B2B ...

Soaring cocoa prices and the cost-of-living crisis are pushing confectioners to rethink pricing, pack sizes, and innovation.