CU Boulder’s brand elements work together to create a cohesive, meaningful brand message. Our brand promise outlines what kind of experience audiences can expect from us. The brand character is the ...

Derived from the “N” in our new wordmark, the slash can be used with or without stems. Usage of the slash can vary, but it’s best used to emphasize the collaborative, multifaceted and multitalented ...

This regularly requires the creation of graphics, diagrams, charts, and infographics (and a myriad of other visuals), which supports institutional brand standards. This collection of treatments can be ...

Being visually consistent in representing CU Boulder’s brand leads to a more positive, impactful brand experience for our audiences. CU Boulder’s visual identity consists of four core elements and ...

The frame is also a starting point for a range of graphic elements seen in the following sections of this page, and extends the visual language of the brand Due to the range and scale of materials ...

To ensure your marketing efforts are consistent when you're considering business branding, ask yourself: How will your business deliver its key message? How will your mission statement be displayed?

A unified and consistent brand image allows for broader awareness of the institution and a stronger Miami identity. The Miami University logo is a powerful and recognizable symbol of the university.

The best ones deliver clear and consistent communication in all six of the following essential brand elements: This is your WHY. It’s your reason for being. It provides your brand direction.

Do not place any of the identity elements on its side or diagonally. Do not use the logo on complex backgrounds or contrasting color elements. An effective brand architecture is a clear, prioritized ...

In addition to the university-sanctioned official unit lockups and existing graphic elements, UB entities may use other supporting graphics to establish a more unique look within the university brand ...