Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data ...

With each passing year, digital marketing is getting more and more sophisticated, creating the need for equally advanced ...

Maria Marshall, an agriculture economics professor at Purdue University, developed a software called INventure Business ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

and analyze marketing data without engineering support. Why marketers are frustrated with legacy analytics workflows: The traditional approach is slow, technical, and often disconnected. How Improvado ...

We’ve listed the best AI marketing companies below. Pecan AI is an AI-powered predictive analytics company that helps businesses make more informed decisions. Pecan’s platform uses machine learning ...

Meta Platforms is likely to get hit by tariffs in a somewhat roundabout way. Brands may pull back on marketing spending, as selling products to the U.S. stands to become more expensive, according to ...

This is exactly how many brands approach marketing analysis—examining each channel ... separately often proves deeply suboptimal for the business as a whole. Think of it like optimizing the ...

Imagine a world in which the data can be predicted long before a customer even gets a chance to behave that way, a world in ...