The need for addressability has been a rallying cry among advertisers for the past five years, as they search for targeting ...

You can create a release to package software, along with release notes and links to binary files, for other people to use. Learn more about releases in our docs.

However, relying on lists of streaming providers to buy safe CTV inventory or any CTV inventory for that matter, doesn’t make sense. CTV providers are not the equivalent of publisher URLs on the web.

Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...

Amazon opened the door for SMBs to explore CTV and AI as the media becomes more affordable. Google and Microsoft once owned ...

This agreement strengthens ArabyAds' exclusive advertising representation across VIDAA's and Hisense's Smart TV ecosystem in ...

An immigration lawyer has said that a US crackdown on illegal immigration will impact many Canadian snowbirds who drive ...

The booming growth in connected TV (CTV) has provided buyers with streamlined and easy access to premium content while also introducing new challenges, primarily around taxonomy fragmentation. In CTV, ...

Many see Google’s fingerprinting reversal as an irresponsible move due to privacy concerns, particularly in regions with strict data regulations.

In a shot at President Donald Trump’s border policies, a number of European countries have issued warnings about their ...

Powered by AI-backed ad optimisation, the partnership promises to deliver effective CTV advertising strategies for brands.

As we approach 2025, the Connected TV (CTV) advertising landscape in India is poised for a seismic shift. With multiple industry reports projecting exponential growth and experts weighing in on ...