I have vivid memories of playing dress-up in my grandmother’s closet—and the finishing touch of every outfit was always a few spritzes of perfume from her fragrance tray. It’s been years ...

The demand for personalized and niche fragrances is rising as consumers seek exclusivity, self-expression, and deeper emotional connections with their scents. This shift towards unique ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

Enter: pheromone perfume. First, let me explain what the heck pheromones are. “Pheromones are a form of biological, nonverbal communication,” says board-certified dermatologist Karan Lal ...

We may earn commission on some of the items you choose to buy. “Fragrance is about the way it makes you feel,” explains Joan Tanis, national training and events director at Maison Francis ...

Rita Hayworth, 1941. Photo via John Kobal Foundation/Getty Images We may receive a portion of sales if you purchase a product through a link in this article. Scent is an intimate experience.

Why is Baccarat Rouge 540 so famous? Rihanna complimenting me on a fragrance is surely a moment I’ll never forget; and part of the reason I’ll keep a bottle of this in rotation forever.

The fragrance counter, with its gleaming bottles and intoxicating scents, represents more than just luxury and personal expression. Behind the artfully designed packaging and carefully crafted ...