Coca-Cola and PepsiCo have launched ₹10 packs for their diet and light beverages, including Thums Up X Force, Coke Zero, ...

Mukesh Ambani is set to rupture the Indian markets known for its ‘pay less, get more’ attitude. This time, his product is ...

After Mukesh Ambani-led Reliance Industries, Coca Cola and PepsiCo’s entry in the Rs 10 price segment suggests their strategy ...

Companies are introducing smaller packages of their products at lower prices to prevent having to cut prices on their ...

With the onset of the summer season increasing the demand for affordable cold drinks among the middle class, the market ...

Cola, PepsiCo, and Reliance’s Campa launch affordable Rs 10 diet and light drinks as demand for sugar-free beverages grows ...

Reliance Consumer Product Limited is also eyeing strengthening its presence in modern trade and other alternate channels such ...

Reliance's aggressive ₹10 pricing for Campa Cola and new energy drinks is disrupting the beverages industry, causing competitors like Dabur, ITC, and Coca-Cola to introduce promotional offers ...

Several beverage makers including PepsiCo, Coca Cola, Amul, Campa Col, etc are launching their brands at a competitive price ...

The PepsiCo bottler is facing competitive pressures from Campa Cola’s aggressive pricing, Coca-Cola’s India restructuring, ...